Marketing and Community Engagement Specialist

Primary Purpose:

The Marketing and Community Engagement Specialist is a strategic partner that works with the high-performing Abilene ISD Communications team. An individual in this role is responsible for proactively researching, planning, implementing, and evaluating district and campus strategic marketing and community engagement programs. This team member will be able to drive comprehensive marketing campaigns that align with the district's strategic priorities, boost recruitment and enrollment, and improve stakeholder engagement to position AISD as the school district of choice in Abilene and the Big Country. Professional competencies will include marketing and advertising campaign planning, trend analysis, brand strategy, graphic design and content management, photography, community relations, and event planning.

Education and Experience

The ideal candidate will hold a bachelor's degree in marketing, advertising, communications, public relations, or a related field from an accredited college or university. Proven experience in public or education sector communications and marketing using a variety of strategic approaches is highly preferred. General understanding of the structures and trends of K-12 public education in Texas is also preferred.

Special Knowledge and Skills

• Excellent verbal and written professional communication skills
• Project management skills, including the ability to meet deadlines and multitask
• Marketing and advertising campaign project planning, budgeting, and management
• Strong market research ability
• Experience with integrated and email marketing, SEO, Google Ads, and media buys
• Ability to develop clear KPIs, budget-aligned ROI targets, and actionable insights
• Content management skills for web, social media, digital, and print outlets
• Event planning and logistics skills
• Graphic design skills and creative platform knowledge
• Ability to operate professional production tools, including digital cameras
• Working knowledge of digital photography and editing software

Special Software and Equipment Skills

• Microsoft Office applications (Word, Outlook, Excel, PowerPoint, OneDrive, etc.)
• Google Suite applications (Drive, Docs, Sheets, Slides, etc.)
• Adobe Creative Cloud applications (Photoshop, Lightroom, etc)
• Creative design tools (Illustrator, Canva, etc.)
• Google Analytics
• Meta Business Suite
• Social media platforms (Facebook, Instagram, YouTube, LinkedIn, etc.)
• Digital cameras and other photography equipment

Major Responsibilities and Duties

• Marketing
• Research, plan, implement, evaluate, and report on strategic, data-driven district, campus, and department-level marketing campaigns
• Work with district personnel, campuses, departments, and external partners to evaluate and ensure the consistency of messaging and brand identity standards
• Help establish district and campus customer service standards and training

• Content Creation & Brand Asset Management
• Design and publish branded digital content, graphics, and other promotional collateral for a variety of internal and external marketing tools and outlets
• Assist with content creation for and management of district and campus websites, social media, publications, and other promotional outlets
• Take and edit photographs for use with digital content and print collateral

• Community Engagement
• Provide leadership for the planning and execution of recurring and special districtwide events, including celebrations and recognition programs
• Help manage community partnership work, including volunteer coordination
• Contribute to professional development in assigned duty areas for the Communications team and AISD leaders

Supervisory Responsibilities

• Assess freelance work needs and identify solutions

Working Conditions

• Tools and Equipment: Standard office equipment including computer and peripherals
• Environment: May work prolonged, irregular, or weekend hours; frequent in-district and possible out-of-district travel; complete work tasks inside and outside (possible exposure to heat, cold, and noise)
• Posture: Moderate standing and sitting; occasional kneeling, squatting, bending, stooping, pushing, pulling, twisting, and/or reaching
• Motion: Moderate walking; repetitive hand motions including frequent keyboarding and use of mouse
• Lifting: Regular light lifting and carrying (less than 15 pounds)
• Mental Demands: Work with frequent interruptions; maintain emotional control under stress

Wage/Hour Status: Exempt
Pay Grade: Administration Professional - 1

The Abilene ISD does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, military status, or any other basis prohibited by law. Employment decisions will be made on the basis of each applicant's job qualifications, experience, and abilities.

The foregoing statements describe the general role and responsibilities assigned to this job. I understand this is not an exhaustive list of all responsibilities and duties that may be assigned; other duties may be assigned as needed.

• Attachment(s):
• Marketing & Community Engagement - Specialist.pdf