Public Relations Specialist

HACKENSACK PUBLIC SCHOOLS

PUBLIC RELATIONS SPECIALISTS

2026 - 2027 S/Y

Title: (2) Public Relations Specialist

Qualifications:

• Demonstrated ability to write, edit, proofread and prepare clear, accurate and engaging communications for diverse audiences.
• Excellent digital literacy and technical skills.
• Experience with social media platforms, digital newsletters, district communication systems.
• Ability to establish a structured process for reviewing, prioritizing and creating/publishing communications materials.
• Ability to outreach and engage the community to identify and develop content and community stories that highlight student, staff, and district accomplishments and initiatives.
• Excellent interpersonal and organizational skills, with the ability to collaborate with administrators, staff and community stakeholders.
• Strong attention to detail and ability to ensure communications are accurate, timely, professional, accessible and consistent with district policies and procedures.
• Ability to work independently, meet deadlines, and provide responsive communication support to district leadership.
• Active participation on district or school committees preferred.
• Able to work after school hours.

Responsibilities may include:

• Establish a submission criteria and protocol collaboratively with the superintendent.
• Create a calendar of special days to be recognized throughout the school year.
• Provide public relations support to the district and based on specific criteria.
• Manage some aspects of the district website.
• Develop criteria and guidelines for website submissions and district communications.
• Establish a consistent submission, review, approval, and publication process.
• Develop standards for what information is appropriate for district-wide release, school-level release, website publication, and community outreach.
• Manage and regularly update the district website and online communications platforms.
• Develop and maintain a district communications calendar.
• Coordinate communications among the Superintendent's Office, schools, departments, and other district offices.
• Draft, edit, and/or coordinate press releases, website stories, announcements, newsletters, and community communications.
• Identify opportunities to proactively promote district programs, student accomplishments, staff achievements, and community partnerships.
• Ensure communications are consistent with the district's voice, branding, policies, and strategic priorities.
• Submit news worthy articles to the City of Hackensack Newsletter coordinating with the superintendent's office.
• Monitor website content for accuracy, timeliness, accessibility, and consistency.

Working Conditions: District-Wide, not to exceed 60 hours per person
Application Procedure: Apply online via Frontline/Applitrack
Salary: As per the HBOE/HEA Agreement,

Selection Procedure: Applications will be reviewed and interviews conducted, followed by recommendations made to the Acting Superintendent for Board approval.